The GEU is the trade organisation of publishers that develop and supply learning materials, tests and educational services to primary education, secondary education, senior secondary vocational education and higher secondary vocational education (Universities of Applied Science). The GEU members account for 95% of the market in primary and secondary education and across all sectors the members provide daily support to 3 million students and over 250,000 teachers at 8,000 schools in their learning process.

The GEU assists in creating proper preconditions, in consultation, for the effective use of digital learning materials. This includes agreements aimed at standardisation, joint technical provisions and the lowering of thresholds for schools (e.g. a fixed VAT rate for all learning materials). The GEU is also working on the formation and improvement of future-proof guarantees aimed at protecting the interests of schools, students and developers of teaching materials, e.g. in the field of privacy and copyright.

Knowledge development and innovation are given attention within the GEU in more ways than one. First of all, the GEU organises workshops and seminars for its members on a variety of subjects. In addition, the GEU increasingly seeks cooperation with research institutions.

In all these activities, the GEU not only focuses on parties in education, but also on other policy-makers, at a national level and increasingly so at an international level through the FEP and IPA. The innovative reputation of Dutch educational publishers can enhance developments within Europe.